Instagram for Business e-Learning
This course starts by exploring the history of Instagram to help you understand how it’s become such a powerful tool for generating sales, reaching new audiences and building brand awareness.
You’ll learn how to set up an account and build and optimise a Business Profile.
The course will cover the kind of content to post and how to enhance effectiveness with photos and videos.
There’s information on how to respond to comments, use direct messaging and repost user generated content relevant to your brand to keep your audience engaged.
We’ll explore the essential elements of an effective Instagram marketing strategy and show how to maximise the value of your account using brand identities, content strategies, hashtags and working with influencers.
You’ll learn how to use extra features such as Instagram advertising, connecting to third-party scheduling apps and Instagram shop and product tagging.
Instagram Analytics and Insights are essential for success on the platform so we’ll cover how to access and use these effectively.
Finally, we’ll cover how you can use your findings to develop new and more powerful Instagram strategies.
Who should complete this course
- This course is aimed at anyone who is involved in promoting and marketing their business online.
Course syllabus
- The Basics of Instagram
- Instagram Marketing Strategies
- Instagram Analytics and Insights
Course duration
- With this on-line course you can stop and restart your learning to suit your time constraints
- 40 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions)
- Please note you will need a 3Mb+ internet enabled device (e.g. computer, laptop, tablet or smart-phone) to study this course, which is Windows7 or MAC OSX10.8+ with Flash Player 10+
Course costs
- £42 GBP per licence
- Click here to purchase and access your course
Assessment
- The course consists of three modules with questions at the end.
- You are given the chance to review all your answers at the end of each module before final submission and you will be given 3 attempts at each module to achieve a pass.
- On successful completion of the course, you will be able to download your certificate to print immediately.
Please click here for further information and advice